The University of Stirling has launched the international ‘Keep Bridge Alive’ CrowdFunder to establish the Sociology of Bridge and to communicate messages about the benefits of bridge beyond the bridge world. This emerging academic field explores interactions within the mind sport, well-being, healthy ageing and social connection as experienced in the bridge community. The key goals of this research are to transform the image of bridge, to increase participation and enhance the sustainability of the mind sport.

The Keep Bridge Alive (KBA) campaign aims to attract new players to our game via innovative and collaborative approaches (including targeted resources aimed at children, young people, families as well as policy-makers, employers and teachers). Keep Bridge Alive is about taking action to share best practice, pool resources and develop an evidence-base to re-brand and grow the bridge world. This as an excellent opportunity to do something different and create momentum for change within the bridge community.

Please have a look at the Keep Bridge Alive Crowdfunder Page here. ==> https://www.crowdfunder.co.uk/u5c0e5e7810869

And check out the Sociology of Bridge Homepage here https://sociologyofbridge.wordpress.com/

Follow on Twitter @soc_of_bridge

 

Also please find below further materials related to the campaign. Click the link to download

 

KBA - Keep Bridge Alive donation form 2019.doc

KBA - Bridge KBA poster digital.pdf

KBA - Blog on KBA.docx

KBA - A5 Bridge KBA Leaflet.pdf

KBA - Keep Bridge Alive letter to bridge organisations 14 Feb 2019.doc