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This page has information and news of interest to the members. For a full list of forthcoming events, see "Calendar" on the menu and for a list of results see "Results".
Is there an ideal bridge player?

Researchers at the University of Stirling are conducting online focus groups with people aged 18 to 35 who have never played bridge (or at least not in the past five years) to develop a marketing strategy for the game. 

In focus groups, participants will be invited to share their experiences of sports and related activities to test different ‘ideal types’ of bridge players – socialiser, competitor, self-improver, mind-gamer. The focus groups are fun and interactive and take approximately an hour to complete. If you have friends or family members that fit the profile, please encourage them to join the study. Findings will be used to develop a marketing strategy for bridge. To register interest, email: jordan.maclean1@stir.ac.uk.   

Last updated : 24th Jan 2023 14:04 GMT
What makes bridge brilliant?

Watch this two-minute video to find out why television news presenter James Mates and many others love playing bridge. The video was produced by Bridge: A MindSport for All, a research project based at the University of Stirling.

Last updated : 24th Jan 2023 14:04 GMT